BMW

Bayerische Motoren Werke AG, more commonly known as BMW, is a German luxury automobile and motorcycle manufacturer with a rich history dating back to 1916. Initially, BMW focused on aircraft engine production during World War I, but after the war, it shifted its attention to motorcycles and subsequently to automobiles. The iconic blue and white roundel logo, representing a spinning propeller against a blue sky, was introduced in 1917 and became a vital part of the brand's visual identity. BMW officially registered its first trademark on December 23, 1954, securing its logo and brand elements.

BMW is diligent in monitoring its trademarks and has taken legal action to protect its brand integrity. The company has been involved in trademark lawsuits against entities attempting to capitalize on its brand recognition or imitate its logos. These legal actions typically target counterfeiters and companies using BMW's trademarks without authorization. Such proactive measures underscore BMW's commitment to upholding the prestige and reputation associated with its brand, reinforcing its position as a leading force in the luxury automotive industry.