Trademark Hall of Fame

Name

Dollar General

Owned by

Dollar General Corporation

Description

Dollar General, founded in 1939 by J.L. Turner and Cal Turner, has evolved into one of the largest discount retailers in the United States. The company originated as a wholesale business in Scottsville, Kentucky, before transitioning to the retail model in 1955. Dollar General's mission has been to provide customers with convenience and value by offering a wide range of merchandise at affordable prices. The company registered their first logo trademark with the United States Patent and Trademark Office (USPTO) on November 18, 1969.

Over the years, Dollar General has expanded its footprint across rural and suburban communities, becoming a go-to destination for everyday essentials, household items, and affordable groceries. The company's commitment to low prices and accessibility has contributed to its widespread success, with thousands of stores serving diverse communities.

Selected trademarks

Registration number:

4355191

Filing date:

2023-11-24

Office:

USPTO

Registration number:

6302473

Filing date:

2021-03-23

Office:

USPTO

Registration number:

5064149

Filing date:

2023-05-23

Office:

USPTO