Gucci

Gucci, an iconic Italian luxury fashion brand, has a storied history that dates back to 1921 when it was founded by Guccio Gucci in Florence. Initially specializing in leather goods, Gucci quickly became synonymous with high-quality craftsmanship and timeless design. The brand gained international acclaim and popularity among celebrities, establishing itself as a leading force in the luxury fashion industry. GUCCI brand has enjoyed trademark protection as early as in 1970s, whilst the logo has undergone significant evolution.

Gucci is known for actively monitoring and enforcing its trademarks to combat infringement. One of the most well-known trademark disputes involving Gucci is the legal battle with Guess. In 2009, Gucci filed a lawsuit against Guess, alleging trademark infringement, counterfeiting, and unfair competition. Gucci claimed that Guess had copied its designs, particularly its iconic "G" logos and other distinctive elements. The case went through several rounds of litigation, with courts in different countries issuing varying decisions. In 2017, Gucci filed a lawsuit against the fast-fashion retailer Forever 21, accusing the brand of trademark infringement, unfair competition, and dilution. Gucci alleged that Forever 21 had copied some of its trademarked designs, including the use of green and red stripes and floral patterns. The case highlighted the ongoing challenge luxury brands face in protecting their designs and trademarks in the fast-fashion market.