Trademark Hall of Fame

Name

Instagram

Official website

Owned by

Instagram, LLC

Description

Instagram, founded in 2010 by Kevin Systrom and Mike Krieger, has emerged as one of the leading social media platforms, revolutionizing the way individuals and businesses connect and share visual content. The company's journey began when Systrom and Krieger developed the app as a photo-sharing platform, quickly gaining popularity for its user-friendly interface and innovative filters. Instagram made its mark by prioritizing simplicity and visual appeal, attracting millions of users worldwide. The company's first trademark, registered in 2011, was primarily focused on safeguarding its iconic logo, which features a stylized camera lens encircling a rainbow spectrum. This trademark served as the cornerstone of Instagram's brand identity, reflecting its commitment to creativity and visual storytelling.

Selected trademarks

Registration number:

6104619

Filing date:

2020-07-21

Office:

USPTO

Registration number:

6251881

Filing date:

2021-01-19

Office:

USPTO

Registration number:

5235019

Filing date:

2023-09-19

Office:

USPTO