Trademark Hall of Fame
Name
Official website
Owned by
United Parcel Service of America, Inc.
Categories
Description
United Parcel Service (UPS), a global package delivery and logistics company, has a history dating back to 1907 when it was founded as the American Messenger Company in Seattle, Washington. The company's growth was marked by various mergers and expansions, leading to the establishment of UPS in 1975. UPS is recognized for its iconic brown and gold shield logo. This distinctive trademark has become synonymous with the company's commitment to reliable and efficient parcel delivery services.
UPS is known for actively monitoring and defending its trademarks against potential infringements. UPS and FedEx, two major package delivery companies, have engaged in various legal battles over advertising and marketing claims. In 2004, UPS filed a complaint with the National Advertising Division (NAD) of the Council of Better Business Bureaus, challenging FedEx's advertising claims that it had the "most reliable services." NAD recommended certain modifications to FedEx's advertising, highlighting the competitive nature of the package delivery industry.
Main classes
Registration number:
2131693
Filing date:
2017-05-12
Office:
USPTO
Registration number:
2159865
Filing date:
2018-03-14
Office:
USPTO
Registration number:
3500257
Filing date:
2018-11-14
Office:
USPTO
