What are the risks of brand infringement on Facebook?

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.

Social media is a powerful tool for growing any brand. If you're starting a business, using platforms like Facebook, LinkedIn, or Twitter can help you reach more people, build your brand's identity, and connect with your audience in unique ways. However, along with these opportunities, there's a risk of trademark infringements, which can harm your business if not handled carefully.