Selecting trademark classes - Shoes

This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.

There is a myriad of reasons why trademark registration is of a crucial importance for fashion retailers. This article presents a concise summary of 12 key reasons why every creator of fashion trends should think about registering for a trademark.

“Testing how the garment fits, testing how comfortable it is to wear and testing how well the fabric holds up in the long term are all things that Shein and the like skip to churn out clothes at the rate that they do. Sweatshops and slave labour allow them to sell the garments for the prices that they do. We do things differently” Read the full story of Vanessa Jones, the founder of Sl’eau, another inspiring brand protected by Trama that brings quality and craftsmanship back to the fashion industry.