Brands and environmentalism: EUIPO study reveals surge in 'green' trademarks
Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering âgreenâ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that âgrowing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.