Mio AB v. Musterring International Josef Höner GmbH & Co. KG

Creating a business is not an easy job. From sketching out the business plan to choosing the name and logo, the whole process requires a lot of time and effort as nobody would want this amount of planning to go to waste. This is why business owners shouldn’t brush over one of the most important steps in the process of establishing their company – registering a trademark.

Skill, experience and attention to detail play an essential role in mitigating the potential risks that could impede a successful trademark registration. Given the non-refundable trademark application fees, relying on a trusted expert can provide applicants with an economic benefit in addition to the peace of mind.

There is a myriad of reasons why trademark registration is of a crucial importance for software companies. This article presents a concise summary of 12 key reasons why every developer of software solutions should think about registering for a trademark.