From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Plaintiff: SWATCH AG
Defendant: Ferdinando Perone
Case no.: R1590/2015-5
Jurisdiction: European Union
Industry: Fashion
Decision date: 25 Oct, 2016
The existence of likelihood of confusion is established at least with regard to the German, French, Spanish and Romanianspeaking consumer within the European Union.
ISWATCH
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