From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Case no.: R2389/2020-4
Decision date: 18 Jan, 2023
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dissimilarity of goods and services, Likelihood of confusion, Reputation, Similarity of the signs, Unfair advantage, Weak element
Case no.: R1099/2020-4
Decision date: 15 Feb, 2021
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dissimilarity of signs, Reputation, Unfair advantage, Weak element