A trademark enables consumers to connect the associated goods and services with a single source. But if we delve into it, who can actually act as this source? What if this source were to change, and the same goods and services would be provided by someone else? Could multiple entities act as this source, and if so, under what circumstances?
Trademark ownership can get quite complex in the case of large international corporations with multiple subsidiaries, association memberships and mergers. But even for startups and SMEs, defining what is actually owned, transferred or shared may not be as straightforward as it might seem.
We have compiled frequently asked questions about trademark ownership below, allowing you to gain insight into the most common situations entrepreneurs face when applying for or owning a trademark.
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