From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
When it comes to registering a trademark, even established businesses might have a name that is not trademarkable, and having a brand name descriptive of the offering (imagine 'SuperEd' for educational services) is one of the examples where approval would be tough to get. Therefore, if you are still searching for a brand name and know you might want to trademark it at some point, you might want to avoid descriptive names.
So, how do you do that in practice? Our recommendation would depend on what exactly your business name is and how it describes your goods or services, but generally, here are a couple of options you can consider:
You can read more on this topic in our article How can I increase distinctiveness of my trademark?
What can I do if my trademark is opposed by an owner of an existing trademark?
Will getting the name trademarked with the logo provide me rights over the words as well?
How much does adding a class to my UK trademark application cost?
What is the price of an additional trademark class in the UK?
What requirements must a mark meet to be eligible for registration?
Is there any benefit with registering both word and logo trademarks?
If I trademark my logo, name and slogan at the same time, what is protected?
As a foreigner, do I need trademark registration to sell products in the US?
What is the difference between my company name and a brand name?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.