Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
If you would like your brand to be 100% protected, it is recommended to register both. But the best course of action depends on multiple factors, such as:
You can find a detailed comparision of registering a logo, name, or both in our article Name versus logo as a trademark.
If a trademark has multiple owners, how are the rights and responsibilities shared?
Is the trademark registration through UKIPO valid in the Netherlands?
As a brand we have several variations of our logo, how do we protect them all?
How much does adding a class to my NZ trademark application cost?
Should I start by registering the trademark in one country and then add more, or do all at once?
What requirements must a mark meet to be eligible for registration?
Is there any difference between lowercase/uppercase in trademark name registration?
What is the process of getting a worldwide trademark for my brand?
What makes a brand eligible to be registered as a trademark?
Do I need to sell my goods/services throughout the entire country to register a trademark?
Should I trademark my logo, name and slogan at the same time?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.