When should I register my trademark?
Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.
A descriptive mark, according to the United States Patent and Trademark Office (USPTO), is a term that directly describes a characteristic, quality, function, or feature of the goods or services it represents. Descriptive marks provide information about the nature or attributes of the product or service in a straightforward manner.
Unlike generic marks that are common names for the goods or services, descriptive marks go a step further and provide specific details about them. These marks may describe the ingredients, qualities, characteristics, intended purpose, or geographic origin of the goods or services.
What are advantages of filing my TM through a lawyer / law firm?
If the domain for a particular word is already taken, can I still register it as a trademark?
Someone already owns a trademark similar to my brand. What should I do?
Does the cost of trademark registration depend on the number of classes?
Is a trademark valid from the date of filing or the date of registration?
Is it worth paying someone else to file my trademark for me?
How much does adding a class to my NZ trademark application cost?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.