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Importance of brand in the education sector

Insights, key indicators and case studies that inspire providers of educational services.

Hero - education industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 38

    Perceived importance of brand

  • 18

    Willingness to pay premium for brand

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