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Trademark and IP-related news for the legal professionals

Insights, news and case studies that inspire fellow colleagues in the legal industry.

Hero - legal industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

Trademarks and Metaverse

December, 20225 minutes read

WIPO report shows continued IP growth driven by Chinese filings

Global intellectual property (IP) filings for patents, trademarks and designs continue to surge, mainly driven by filing increases from Asia. According to the 2022 World Intellectual Property Indicators Report (WIPI), China housed 37.2 million active trademarks in 2021. The report shows that China ranked first in various indicators, reflecting the progress China has made in IP comprehensive strength and science and technology innovation capacity.

country flags

November, 20225 minutes read

Country flags and similar emblems in trademarks

Trademarks are a vital tool for any business looking to protect its visual branding features. Many businesses would like to indicate a source of goods and services provided by the company through explicit graphical representation of country flags within their brand assets, such as company name and logo. Additional care should be taken when applying for such a trademark, as there are multiple legislative limitations that can lead to refusal from the trademark office.


November, 20223 minutes read

Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.


November, 20225 minutes read

Understanding Trademark Registration in the EU

EU Trademark offers an effective and simplified way to protect intellectual property across all countries in the European Union. In this article, you can find out everything about the application process, costs, opposition procedure and time required to register your trademark in the EU.


October, 20225 minutes read

How to apply for a trademark on your own? (US)

Learn how to register a trademark in the US on your own to protect your business name and brand. Below is a detailed description of the application process and things to keep in mind when registering a trademark.


October, 20225 minutes read

Understanding WIPO's Madrid System

The Madrid System is the one-stop solution for trademark holders to obtain and maintain protection in multiple markets. Whether you’re a small start-up or a large multinational exporter, the Madrid System can help you manage your brand efficiently. Find out more about the process and fees of registering a trademark through the Madrid System in this article.


October, 20225 minutes read

Trademark renewal process and costs across countries

The registration of a trademark is generally valid for only up to ten years. If a business fails to do trademark renewal, it loses all the legal protection that comes at the side of the trademark. Trademark renewal costs depend on which countries you want to renew and whether you fall within the set deadlines. Learn more about the trademark renewal process and costs across main jurisdictions in this article

Social Media

October, 20225 minutes read

Trademark protection on social media: 3-Step Process

Social media plays a crucial role in the growth of any brand. If you are starting a business, prepare to leverage social media to at least some extent in the promotion of your company. Whether you make ads to run on Facebook and LinkedIn or define your company’s persona through viral posts and tweets, social media provides unique and valuable opportunities for businesses. It also can be a source of countless trademark infringements that can be detrimental to starting businesses.

Hero - other industry

October, 20225 minutes read

Avoid these 5 risks of unregistered trademarks

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth. Here are 5 main risks associated with not registering a trademark that can be detrimental to your brand

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