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Importance of brand protection for IT companies

Insights, key indicators and case studies that inspire developers of tech solutions.

Hero - software industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 38

    Perceived importance of brand

  • 9

    Willingness to pay premium for brand


November, 20225 minutes read

Apple loses its iconic 'Think Different' trademark in a legal case against Swatch

Over the past years, Apple and Swatch, a well-known Swedish watch manufacturer, have been involved in a number of trademark disputes due to overlap in their product market since the release of “Apple Watch”. Recently, Apple lost yet another trademark dispute against Swatch, this time for its slogan associated with a highly successful advertising campaign, “Think Different”.

Mobile Apps

August, 20225 minutes read

How to protect a Mobile App with a Trademark?

People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. The global mobile application market size was estimated at USD 187.58 billion in 2021 and is expected to reach USD 206.73 billion in 2022[1]. The trend shows that more and more people prefer to use mobile devices over the traditional system, which means more businesses are transitioning their services to mobile-first software solutions. Trademark registration offers an effective mechanism for protecting the uniqueness of this vital asset of any business, including mobile apps.


August, 20223 minutes read

Microsoft against Word Windows - trademark dispute over a product that helps children with dyslexia

We have witnessed multiple cases of corporate giants issuing cease and desist letters to small businesses that had no means to fight for their trademarks. Trademark bullying is a common occurrence when it comes to IP disputes but rarely do we get to see a case as extreme as multi-billionaire tech company going against a woman entrepreneur that sells products for people with dyslexia.


August, 20225 minutes read

Meta versus Meta: Facebook faced with multiple lawsuits following their rebrand

Tech-giant formerly known as Facebook announced a rebrand and a change of its name to Meta. Following that, there were many discussions about whether a company as big as Facebook could even end up holding a complete monopoly over such generic word given hundreds of already existing trademarks in the same field of services. The results of these disputes will be decisive for the future of Meta.


August, 20223 minutes read

Global Trends in Trademark Registration in 2022

In 2021, the IPO received a record 196,639 trade mark applications, a 43.5% increase from 2020 which was the previous record year for trade mark applications [1]. Both the number of applications and trade marks registered have been consistently rising since 2011. As the numbers continue to grow in 2022 we can observe a number of trends that continue to influence the world of IP rights.


April, 20223 minutes read

Stories of our clients: All-in-one platform WebSell

“WebSell is an all-in-one platform, meaning that we handle everything when getting businesses online. We have big plans for the brand so securing a trademark for our new name in various territories was essential.” Read the full story of WebSell, another satisfied client of Trama, from the perspective of Cillian McGillycuddy, marketing manager at WebSell.


March, 20225 minutes read

Stories of our clients: Cyber Expedite

“Our goal at Cyber Expedite™ is to modernise the cyber security service procurement industry, to help organisations answer one simple question: I know I need a security service; I just don’t know what to ask for and who provides that service. We put so much effort into trading names and reviewing web domain registrations etc, why would you not want to protect that?” Cyber Expedite, founded by Niall McEvoy, seeks to add value to every organisation by simplifying the scoping and delivery of cyber security solutions and services.


February, 20225 minutes read

Stories of our clients: SquidWeb

SquidWeb represents a single solution enterprise software encompassing every tool needed by event staffing companies to smoothly run business - and will be developed now to an industry-independent ERP system. In-depth automation, time savings through effective collaboration and service guarantee make SquidWeb stand out, contributing towards the success the company has achieved over the last 2 decades. The full story of SquidWeb’s origin dating back to the student days of its founder Simon Stürtz is truly inspiring and so are the current brand protection efforts that we explore together with Kristina Huch.


December, 20215 minutes read

Facebook's transformation into Meta(verse): A Trademark Perspective

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.


July, 20213 minutes read

Stories of our clients: TrackMyStack

TrackMyStack is an app built first and foremost to solve a real problem - helping individuals to easily track their financial situation with maximum ease and retain an up to date view of their investments. “The app stores are a bit like the Wild West sometimes, so we want to be able to prevent others apps from trying to imitate our branding.” Read the full story of the founder of TrackMyStack, Georgios Kounenis.

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