Trademark Dictionary
A Notice of Allowance (NOA) is a document issued by the trademark office that indicates that a trademark application has met the requirements for registration but is not yet registered. It is issued after the trademark office reviews the application and determines that it meets the criteria for registration, but before the trademark is officially registered.
After a trademark application is filed and reviewed, the trademark office may issue an Office Action, which is a document that notifies the applicant of any issues or objections with the application. If the applicant responds to the Office Action and overcomes any objections, or if the application was not initially rejected, the trademark office will issue a Notice of Allowance.
Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.
Intellectual property of a brand does not end with its name or logo, but can also cover domain name. If you want to reinforce your brand name and ensure visibility of your business online, you should consider trademarking your domain name.
“A lot of businesses focus on the product: what's good about the product, what makes the product so different, the unique selling proposition. You hear these phrases all the time. Take On Goliath looks at things a little differently. We go far enough back to see what's needed to support the consumer, the retailer, the wholesaler, and then the brand itself.” Read the full story of Dave Christie, the founder of Take on Goliath, another inspiring brand protected by Trama that helps SME businesses be seen and heard more.
