Youtube set to protect trademarks of influencers shaping the society
Support services provided by YouTube now extend to automatic protection of a registered trademark for all videos and channels.
Trademark Infringement
Trademark infringement is a violation of the exclusive rights of a trademark owner. It occurs when someone uses a trademark that is identical or confusingly similar to a registered trademark, in connection with goods or services that are related or similar to the ones covered by the registered trademark.
The use of a trademark by a third party may be considered infringing if it causes confusion in the minds of consumers about the source or origin of the goods or services, or if it dilutes the distinctiveness of the trademark. Trademark infringement can take many forms, including using a similar or identical trademark, a similar logo or design, or even a similar domain name.
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Lindt secured another win for its chocolate bunny trademark in the EU
The Federal Supreme Court ruled that the gold-coloured foil-wrapped chocolate bunny from Lindt & Sprüngli can claim trademark protection against the competing product from Lidl. Lidl is no longer allowed to sell its rabbit because of the risk of confusion and must destroy existing copies of the product.
Stories of our clients: Eonce chocolate
“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.